July 31 – August 2, 2026
There are a few weekends each year that have become part of the rhythm of Gaia. The Big Sale is one of them.
For many of you, it’s a tradition. We start getting phone calls in the spring asking, “Are you having the sale this year?” Some customers plan trips around it. Others arrive with friends, coffee in hand, ready to spend the morning hunting for that unexpected treasure.
After weeks of collecting consignments, organizing racks, and preparing the store, we’re excited to welcome everyone back for another unforgettable weekend.
What You’ll Find
The Big Sale is unlike anything else we do.
Browse gently loved pieces from fellow Gaia customers, past-season favorites from the boutique, samples, and one-of-a-kind finds—all at exceptional prices.
Every rack tells a different story, and every year is completely unique.
You’ll quickly discover why so many shoppers return year after year.
Shopping Tips From the Pros
Our longtime shoppers have this event down to a science.
Wear leggings and a tank top or fitted layers. Dressing rooms are limited, and during our busiest hours they’re often shared.
Don’t be discouraged if you don’t find “the one” right away. The racks are constantly changing as customers return pieces that weren’t quite right for them.
One person’s “not quite” is often someone else’s perfect find.
Many of our best discoveries don’t stay hidden for long.
More Than a Sale
One of the things we love most about this weekend is what happens after the sale.
Items that don’t find a new home aren’t forgotten. We donate unsold clothing to organizations that support women and families rebuilding their lives after experiencing domestic violence.
We hope each garment continues its journey—whether it’s cherished by one of our customers this weekend or becomes a source of comfort, confidence, and dignity for someone beginning a new chapter.
It’s one more reason this weekend means so much to us.
A Quick Note
We close the boutique the day before—not because there’s too much merchandise, but because creating The Big Sale takes time. Every rack is intentionally arranged and edited so you can browse with ease, discover unexpected treasures, and enjoy the experience without feeling overwhelmed.
Trust us—it’ll be worth the wait.
Join Us
GAIA Boutique
45 Miller Street
Winston-Salem, NC
Friday, July 31 | 7:00 AM – 4:00 PM
Saturday, August 1 | 9:00 AM – 4:00 PM
Sunday, August 2 | 10:00 AM – 4:00 PM
Bring a friend. Wear comfortable shoes. Come ready to stay a while.
We can’t wait to see your smiling faces this weekend.