Bitte Kai Rand

Since the establishment in 1981 an important value for BITTE KAI RAND has been to behave and act fairly, properly and respectfully in all aspects of our business, like sustainability and social responsibilities.
This implies that we are constantly trying to improve our behaviour and actions as new knowledge and insights emerge in relation to our environmental footprints. We are all facing challenging times, which call for new, better and responsible ways to behave, both as consumers and businesses. Difficult challenges also offer new possibilities. New materials, production methods and ways to use fashion are being developed.
BITTE KAI RAND is committed to actively join this difficult but also exciting journey.

For us, the reduction of environmental footprints is a continuous process consisting of many – major and minor – steps. This process is deeply rooted in our brand’s philosophy and guides our daily operations and processes. Several factors have to be considered: CO2 emissions, pesticides, water consumption, use of agricultural land, waste management, impacts on inland waters, oceans and marine environments, etc.
Our main focus areas are:
  • Long-lasting
  • High-quality materials
  • Dying and prints
  • Wash & Care
  • Packaging
  • Transportation
  • Trusted suppliers